Sarit Guha Thakurta – Medium

Sarit Guha Thakurta

Sarit Guha Thakurta

Case Study — IT & Digital Transformation for a post-COVID world

Situation

3 min readDec 27, 2021

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Case Study — IT & Digital Transformation for a post-COVID world

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Sarit Guha Thakurta

Pricing 101: for Independent Consultants and gig Workers

Quite a few people in recent times have asked me how they should price their consulting services. Considering that some of these people…

3 min readMar 23, 2021

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Pricing 101: for Independent Consultants and gig Workers

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Sarit Guha Thakurta

PROFITS Framework: Marrying Customer-centricity & Product-centricity

Product-centricity is an inward-out approach wherein the strategic focus is on developing better products and marketing their value to the…

2 min readFeb 25, 2021

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PROFITS Framework: Marrying Customer-centricity & Product-centricity

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Sarit Guha Thakurta

Customer Value Chain: Strategy for Recruitment Firms

Recruitment firms work as matchmakers connecting candidates with relevant opportunities. Seen from this viewpoint, the business model of…

4 min readJan 11, 2021

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Customer Value Chain: Strategy for Recruitment Firms

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Sarit Guha Thakurta

Anchoring: Impact on SaaS Pricing Models

Anchoring is a cognitive bias that leads our minds to focus on an initial piece of information and analyse future information in the…

3 min readJun 25, 2020

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Anchoring: Impact on SaaS Pricing Models

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Sarit Guha Thakurta

Recruitment as a Sales Process

Recruitment, if properly performed, is one of the most challenging jobs in the industry. It is somewhat like the role of two Salespersons…

3 min readJun 5, 2020

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Recruitment as a Sales Process

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Sarit Guha Thakurta

‘Time’ Dimension of Data

Quite a few start-ups in recent years have been valued significantly higher than what their value might have been if arrived at purely…

5 min readMay 29, 2020

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Sarit Guha Thakurta

Startup Lessons: Learnings from 2008 crisis

For the startup ecosystem in India, primarily the aggregator businesses, current COVID-19 situation is particularly challenging. While…

3 min readMay 1, 2020

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Sarit Guha Thakurta

Impact of Covid-19 on Consumer Goods industry

In December 2015, McKinsey came out with a report on the future of the Consumer Packaged Goods (CPG) sector in 2030 titled, ‘The consumer…

4 min readApr 7, 2020

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Impact of Covid-19 on Consumer Goods industry

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Sarit Guha Thakurta

“My Problem is World’s Problem” Fallacy: Why Market Research of your idea is important

While working with start-ups, one common story that comes up again and again as to how the founders came up with the idea is, “We were…

2 min readFeb 27, 2020

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Sarit Guha Thakurta

Sarit Guha Thakurta

As a Business Strategy professional, Sarit helps CXOs and Leadership teams on new business models, productization of offerings, go-to-market, & growth strategy

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