Sarit Guha Thakurta – Medium

Sarit Guha Thakurta

Case Study — IT & Digital Transformation for a post-COVID world

Situation

Dec 27, 2021

Case Study — IT & Digital Transformation for a post-COVID world

Dec 27, 2021

Pricing 101: for Independent Consultants and gig Workers

Quite a few people in recent times have asked me how they should price their consulting services. Considering that some of these people…

Mar 23, 2021

Pricing 101: for Independent Consultants and gig Workers

Mar 23, 2021

PROFITS Framework: Marrying Customer-centricity & Product-centricity

Product-centricity is an inward-out approach wherein the strategic focus is on developing better products and marketing their value to the…

Feb 25, 2021

PROFITS Framework: Marrying Customer-centricity & Product-centricity

Feb 25, 2021

Customer Value Chain: Strategy for Recruitment Firms

Recruitment firms work as matchmakers connecting candidates with relevant opportunities. Seen from this viewpoint, the business model of…

Jan 11, 2021

Customer Value Chain: Strategy for Recruitment Firms

Jan 11, 2021

Anchoring: Impact on SaaS Pricing Models

Anchoring is a cognitive bias that leads our minds to focus on an initial piece of information and analyse future information in the…

Jun 25, 2020

Anchoring: Impact on SaaS Pricing Models

Jun 25, 2020

Recruitment as a Sales Process

Recruitment, if properly performed, is one of the most challenging jobs in the industry. It is somewhat like the role of two Salespersons…

Jun 5, 2020

Recruitment as a Sales Process

Jun 5, 2020

‘Time’ Dimension of Data

Quite a few start-ups in recent years have been valued significantly higher than what their value might have been if arrived at purely…

May 29, 2020

May 29, 2020

Startup Lessons: Learnings from 2008 crisis

For the startup ecosystem in India, primarily the aggregator businesses, current COVID-19 situation is particularly challenging. While…

May 1, 2020

May 1, 2020

Impact of Covid-19 on Consumer Goods industry

In December 2015, McKinsey came out with a report on the future of the Consumer Packaged Goods (CPG) sector in 2030 titled, ‘The consumer…

Apr 7, 2020

Impact of Covid-19 on Consumer Goods industry

Apr 7, 2020

“My Problem is World’s Problem” Fallacy: Why Market Research of your idea is important

While working with start-ups, one common story that comes up again and again as to how the founders came up with the idea is, “We were…

Feb 27, 2020

Feb 27, 2020

Sarit Guha Thakurta

Sarit Guha Thakurta

As a Business Strategy professional, Sarit helps CXOs and Leadership teams on new business models, productization of offerings, go-to-market, & growth strategy

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